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No Reading is Truly a Cold Reading: Biases and Heuristics (Part 1/4)

Welcome back to Dark Mirror Alchemy!

We will take a quick break this week from The Hermit's Journey to discuss the combined arts of reading tarot and reading people. I have had the pleasure and privilege to learning tarot while also getting my degrees in psychology. So, I wanted to share in this blog series how the different levels of psychology can help us read tarot better; especially if you are in situation where you are giving a reading to a stranger. 

With the help of the court cards in the suit of swords, this series will be comprised of four posts, which will explore each of the following levels of human psychology: 

Biases and Heuristics with the Page of Swords 

Motivation and Emotion with the Knight of Swords 

Personality and Identity with the Queen of Swords 

Groups and Culture with the King of Swords

The first two installments of this series will teach you about the very basics of human behavior. If you like mixed metaphors, we are going to look under the hood and examine the operating system of homo sapiens. These two posts will be especially helpful as the concepts we will talk about are universal, which means you won't have to do much guess work about your querent to implement these principles in a cold reading. 

For the last two posts, you will need to do some guess work to figured out some basic personal and social qualities of your querent. Obviously, this is much riskier as you are liable to get things wrong, especially as you venture out and learn more about reading people. However, today, we are going to focus on two concepts that I find indispensable when conducting tarot readings: biases and heuristics. 

 

The Page of Swords

The court cards in the Minor Arcana typically represent people in our lives or persona for us to embody to reach our goals. In the suit of swords, these persona push us to deploy logic, reason, and effective communication in our day-to-day lives. From the Page to the King, the personas of swords walk us through how to be practical and effective communicator, which is why I thought they would be the perfect set to explore our topics in this series. 

Starting with the Page of Swords, this youth is excited and driven to succeed in his goal of mastering the element of air. He is studious, logical, and is sharpening his blade and tongue to cut through the illusions and get to the truth. As a novice tarot reader, you are often told to "feel" your way through the cards to find meaning and interpretation, but this is not the path of the Page of Swords. Instead, he looks for systems of meaning, looks for ways to be direct and efficient in his speech, and analyzes patters and synchronicities to draw conclusions about the world around him. 

Because the Page is a novice, he looks first at the building blocks and systems to help him scaffold into higher wisdom about the tarot. So, in this blog post we will first look at the building blocks of human cognition in the context of a tarot reading to use as a foundation for future learning. 

 

Cognitive Processing Theory

Humans process information from their environment in two ways, manually or automatically. Manual cognition (like holding attention during a boring lecture), takes a lot of effort and energy, which our brains do not like. So, we develop a series of illogical strategies to ease the process of existing through our biases and heuristics.

At first pass you might think you need to be anti-bias, after all our culture prioritizes being rational and fair minded, but not every situation needs you to deploy 100% of your attention 100% of the time. Take for instance driving a car; if you were to try and exert all of your attention on every single aspect of driving, you would ironically not be a safe driver. You need short cuts to take in and interpret information from the gauges on your dash, you need a system to check all of your mirrors at different intervals, and you need illogical rules to determine how fast you are going to go depending on the situation. These are all biases and heuristics; they don't have to be the most logical cognitive processes, but they are the most efficient for sorting and drawing meaning from the world around you. 

Returning to what I said about these shortcuts are universal, you will find that if you pay close attention you can start to catch yourself using your biases; however, most people do not pay that close attention to their own thought processes or behaviors. Generally, if someone is introspecting on their own cognitive processes, they are doing it post-hoc after making a decision, and typically form of introspection only serves to justify the decision they made, not to examine their real-time decision making (which, is also a bias lol).

With that in mind, consider the following list of biases tools you can deploy in your readings without the conscious awareness of your querent. Rarely are humans paying close enough attention to even notice when biases are activated.

 

Automatic Processing and Framing 

When conducting a tarot reading, you want to create the conditions for your querent to fast track themselves into automatic processing. The first, and easiest, way to do this is through creating a seemingly complicated tarot reading process. While the cards are already overwhelming, if you make the process of dealing the cards complicated, your querent is going to space out a little bit and rely on you to guide them through the wilderness. 

For this reason, you shouldn't panic if you don't interpret a card 100% by the booklet; your querent won't notice, even if they have a basic foundation in the cards' meanings. Your querent is likely not paying close attention to the cards themselves, but rather to you and what you are saying. 

Next, you'll need to consider the framing of the tarot reading. Framing is baked into the system somewhat in that the spread you chose will be the backbone of your interpretive narrative. For this reason, it is crucial to pick your spread well. If the spread does not lend itself to crafting a story from the cards well, then you don't need to shoot yourself in the foot trying to use it. For this reason, I do not use the Celtic Cross spread ever; I find it very difficult to connect the cards into a coherent dialog with the hyper specific points in the spread. I would much rather opt for the English spread, which gives me flexibility to relate the cards to each other in new or interesting ways. 

You can get rather specific with framing when reading for a querent. If you know some details about the question they are seeking advice for, you then know how to reinterpret cards to match the context of the topic at hand. Additionally, you can also pull information you've gleaned from the querent (e.g., appearance, prior conversations, worn symbols or tattoos) to frame your interpretations based on the small details you've learned about them. Be warned, this is trickier and can sometimes lead you to crash and burn, so make sure if you are making assumptions about the querent that you do not overstep and take too many risks. 

Basic Biases 

With these two principles in mind (automatic processing and framing), let's now look at some specific biases that you can activate in your querent while giving them a reading: 

Anchoring: The tendency for people to over rely on the first bit of information they hear and disregard other pieces of information. Consider your first part of the reading the most important; if you can grab the querent's attention at the beginning and help them resonate with the reading, then it won't matter too much what you say during the rest of the reading. 

Barnum Effect: The tendency for people to identify with vague descriptions of their personality (see astrology sun signs, Enneagram, and Myers-Briggs). If you can make a person feel seen during a reading by providing them a generic list of values or personality traits then your querent will become more invested and feel like the reading was designed for them. 

Clustering Illusion: The tendency to see order in randomness. One way you can activate this bias is by outlining some of the patterns that you notice in the spread before you go deep into the interpretation. Point out the ratio of masculine and feminine card. Draw the querent's attention to that corner of the spread that only has cup cards. Speculate about the symmetry of the Major Arcana placements. By pointing out the order in the randomness, the querent will feel "in on it" with the reading and place more significance in the cards. 

Consistency Bias: People will assume they are more consistent than they actually are by reinterpreting their memories from the perspective of their present self. This bias pretty much gives you as the reader free range when it comes to cards which deal with the past of the querent, especially if you couch those interpretations in the context of their present self. People will actively rewrite the past to maintain a continuous sense of self. 

Illusion of Transparency: This bias is the tendency to believe that our internal states and thoughts are observable by others. If you can identify different emotional states that the querent has experienced about the content of the reading, share those delicately, then you will establish a rapport with the querent, which will give you permission to venture further and make some less informed interpretations. Remember the consistency bias, most introspection is used to rewrite the past to match the current self and your tarot reading will be used to do that; be warned.

Lastly, let's consider a fun bias you could try if you're particularly lyrical: Rhyme as Reason effect. This bias is the tendency to judge statements that rhyme as truer than those that do not. So, if you are quick on your feet, you could start to introduce rhyme schemes into your interpretation to seem more accurate than they are. 

For example, your querent asked for a reading about moving to a new town and wants to know what strategies she should use to get connected with others quickly. You draw three cards: 

You could say: "It looks like with all of this animal imagery in the cards that you should start to look at opportunities to volunteer with the human society, wild life refuge, or state park to get connected." 

OR 

"Animals are featured heavily in these cards, to make connections you should look for ways to be a helper. Maybe with a wild life refuge, state park, or animal shelter?" 

While the rhyme is cheesy and not very good, it would be both funny as well as hook the querent into the Rhyme as Reason effect. Remember, we are dealing with the automatic processing of the querent, so you can be as flexible and illogical as their processing. 

 

Final Thoughts 

You can think of the basics of human cognition in terms of the initial obstacle course of conducting a tarot reading. While many people think of themselves as logical and consistent, they are in fact not. But that does not mean this is a vice in the human condition, as these biases and heuristics help us navigate a very complex world and using shortcuts to save time and energy for the important stuff is both wise and impressive. 

 As a tarot reader, your job is to construct an environment for your querent which enables them to both feel good and derive meaning and insight from the reading. It is important to consider how both your tarot ritual and the spreads you choose facilitate that final goal. Remember, humans are constantly looking for ways to both feel good about themselves AND maintain a sense of consistency in their lives. So, your readings should account for both of these motivations. 

 

New Spread 



For this week's spread, I wanted to give you an opportunity to be more flexible in your readings to practice using framing and the consistency bias in your readings. This spread is all about reframing the past to help a querent make decisions in the present and move into the future.

You'll notice that this spread is an expanded version of the basic 3-card "past-present-future" spread. However, in this version, I have planted two key elements to facilitate some of the principles we have covered today. 

First, you'll notice that the spread asks for the querent to choose a signifier card. By doing this, you as the reader will have a wealth of information to make decisions about the framing of the reading for the querent. 

Second, you can also use this card to make a good first impression in the reading by leveraging the querent's anchoring and Barnum effects. 

Third, there are three cards in the spread that focus on the "past" of the querent; use these to play to their consistency bias. 

Forth, with four of the seven cards as your foundation for building trust and rapport, use the future cards offer support, advice, and insight into their problem. 

 

 Thank you for reading! 

-Tomlin Basilbrook 


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